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From an idea to a product that bills customers.
We run our own SaaS products, which means we have already made most of the expensive mistakes: tenancy decided too late, billing bolted on at the end, no way to see why a customer's account is misbehaving.
A SaaS build with us starts with the three decisions that are painful to change later — how tenants are isolated, how billing works, and what happens when a payment fails — and works outwards from there.
Why it matters
Shared, siloed or hybrid — chosen deliberately, because retrofitting isolation is a rewrite.
Webhook-driven, idempotent, and correct when a payment retries three days later.
Admin tooling, impersonation and audit logs, so support can answer a customer without a developer.
Included
Trials, upgrades, proration and dunning.
For products priced on volume rather than seats.
The part that decides whether a trial converts.
Your team can see and fix an account without SSH access.
How we work
The two decisions that are expensive to reverse, made first and written down.
The smallest product a customer would pay for, built to be charged for.
Admin, support tooling, monitoring and the runbook for a failed payment.
Caching, queues and read replicas — when the traffic justifies them, not before.
FAQ
No. We are a services business and we are straightforward about it — an equity arrangement would make us a co-founder with a conflict of interest about scope.
Yes, under a support retainer covering monitoring, updates and a response-time commitment. We will also hand it over to your own team if you would rather build in-house.
Tell us what you are trying to fix. If custom software is not the right answer, we will say so.